Frequently asked questions

We provide marketing help on two separate levels.

During Roadmapping, we offer every client to help with the conception of an overall marketing strategy for the product. We will discuss how to appropriately brand and position the product within the market, as well as strategize ways in which we can speed up growth. Read our article on Growth Hacking to learn about how we accomplish this.

Furthermore, if a client wants to completely entrust us with their marketing needs, we offer a more absolute marketing involvement. We'll create an entire marketing campaign and execute it ourselves.

Ideally, we always seek (when possible) to go through the initial project planning and Roadmapping cycle in-person. Usually, this allows the process to run its course more smoothly than if done via video-calling.

However, if meeting in-person is not feasible, we are fully willing to convene remotely. We've done so with numerous clients around the world.

Not typically.

Our line of thinking is that a business owner that readily hands-off equity in its early stages doesn't fully believe in its product. If he or she had faith in the ultimate success of the company, he'd be less precocious in giving equity away. So in most cases we do not accept equity as compensation.

In some infrequent cases, we might take a cash/equity split. However, we usually agree to it after working for a prolonged period of time with the client, to make sure that the client is capable of running a long-term, successful business.

A large percentage of our projects are built with React Native. React Native is a Javascript framework that makes it possible to build native apps for iOS and Android without having to tackle each platform separately.

Some of the most famous apps built with React Native are Facebook, Instagram, Airbnb and Uber Eats.

The initial process of roadmapping the steps and resources needed to build a project costs $5,000. But if the project ultimately goes forward, those $5,000 become credit towards development hours.

The minimum cost of developing the first version of a product (Minimum Viable Product) is $10,000.

Uruguay is a small country (3 million people) that is easy to discount. However, that would be a big mistake.

Its $1.2 billion+ IT Industry and more than 700 tech companies makes the country the third largest software exporter per capita in the world.

Harvard called the country 'one of the most advanced software development centers in the region'.

Uruguay provides several major benefits to software development firms.

  • IT Firms are 100% exempt from income tax, making Uruguay more affordable than comparable tech hubs.

  • Talented workforce. In 2008, Uruguay became the first country in the world to adopt the OLPC (One Laptop per Child) program. Today, every single one of the 300,000 children in Uruguayan public schools owns a government provided laptop. The countries' public education is one of the finest in South America, and its Software Engineering university programs are highly rated.

  • Near-shore development: out-sourcing development from the US usually comes with a whole host of complications. The major ones are drastic differences in work culture, underqualified employees and logistical problems arising from working in two very separate timezones. Uruguay avoids these issues; it shares the same timezone as New York, its work culture and customs are typical of any western country, and its workforce is as qualified as it is in the US.