Best Buy Influencer Network

Description


The platform in hand is a promotional tool for influencers, in which they can obtain rewards in exchange for promoting featured products.

In late 2018, BestBuy was undergoing a process of redefinition of their corporate branding and identity. Our primary task was completely redesigning their influencer platform in accordance with their updated brand and styling guidelines.

We were also responsible for adding several new functionalities to the platform, spanning modules such as:

  • Custom approval flow for newly registered users.
  • Private promotional ad campaigns for featured influencers.
  • Automation of the campaign discontinuation process.
  • Building a custom Campaign Listing page.

Additionally, we took charge of the maintenance duties of the platform, such as updating modules and server-side software, as well as revamping its security. Finally, performance improvements and SEO efforts were also conducted.

Challenges
  • Ensuring that the platform redesign complies with the Branding Guidelines.
  • Dealing with legacy software.
  • Regularly pushing out updates without affecting user experience.
Technologies:
  • PHP
  • Drupal
  • JavaScript
  • PostCSS

Detail


Client: Best Buy

Project: Best Buy Influencer Network

Date: September, 2019

Link: influencernetwork.bestbuy.com

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