Growth Hacking

16 best practices of Conversion Rate Optimization (CRO)

Learn how to optimize your web, increase the number of clicks on your CTAs, and maximize leads.

Digital Product

The 10 Nielsen Usability Heuristics every designer should know

Ensure an optimum user experience when designing UX/UI for your healthcare software with these 10 heuristics — explanation, examples, and tips.

design

Design thinking | Nielsen Norman

Discover Nielsen's Design Thinking framework and learn how to solve problems through innovation, creativity, and a human-centric approach.

Digital Product

3 Main Pillars to Consider Before Creating a Healthcare App

Understand the basic aspects of building a healthcare app to have a smooth development process. Explanation, examples, and tips.

Digital Product

Healthcare Digitization: Top KPIs for your Digital Health Product

Understand how technology transformed healthcare, the companies ruling the healthcare industry, insights on healthcare tech jobs and the top KPIs for your digital health product.

thoughts

STEAM vs. STEM - Where Arts Meets Science

STEAM integrates the arts to science, technology, engineering, and math. How does this impact innovation?

design

Doing Market Research to Design an Immersive AR Application

In this article, we’ll review the research process we carried out when building Envisionate, a furniture AR e-commerce. We’ll analyze how investigating and taking advantage of market research helped us create a unique user experience.

design

Smart Illustration Library | Innovating in Brand Identity

Discover the journey of how we created a Smart Illustration Library for Light-it, a tool that allows our team to easily build diverse shots within brand guidelines, with no need to illustrate.

design

Figma Interactive Components Beta | Thoughts + Quick Tutorial

Discover Figma's beta functionality Interactive Components, which allows designers to animate components without creating several frames. Sign up to try it!

Behavioral Economics

Boost Conversions with Behavioral Science. P2: Social Proof

Social proof is a powerful marketing tactic that helps customers make confident decisions. Discover the logic behind this strategy, the different versions of social proof, and how to apply them in your business.

Behavioral Economics

Boost Conversions with Behavioral Science. P1: Scarcity

In this collection, I'll share some behavioral science insights that might help boost your conversions and improve UX. In this post: Scarcity

MVP

Web App vs Mobile App: Which Should I Build?

Mobile Apps vs. Web Apps battle is on! Which one is better for your MVP? What factors should you consider when deciding? What about costs and time? The answer to all of these questions and more here!

design

How to use Responsive Tables Without Compromising UX

Designing responsive tables can be knotty, but this simple explanation will guide you to represent data in a better and more cohesive way on mobile devices. Let's go through the different alternatives: moveable tables, shortening tables and transforming tables.

design

What's Design Thinking and Why's Everyone Talking About it?

The clear & simple explanation of what Design Thinking is you needed.

design

What's the UX Honeycomb?

Discover what factors influence the UX and how designers should balance them to create successful products.

Machine Learning

How we are Using Machine Learning to Hunt for Leads

This article dives deeper into how Light-it hunts for potential customers on Twitter and LinkedIn using Machine Learning

Tech Guides

How to Create a Successful Digital Product Part 2: Acquiring Users

After validating and understanding the users, the next step is acquiring users. Learn about the SEO, SEM and other creative strategies we used!

Tech Guides

How to Create a Successful Digital Product Part 1: Understanding the User

After validating your product and before starting the development stage, it's fundamental to investigate to understand your users. Here are some tips you should take note of!

Step-by-step

How to Plan a Conference / Talk

A small guide on how to plan a successful workshop. Recommendations and tips on what you should consider.

Step-by-step

I Have An App Idea - Where Do I Start?

Do you have a great app idea but have no idea about what to do next? Here's a beginners guide to make your idea a real and money making app.

Growth Hacking

How We Got A Startup 10K+ New Users Using Growth Hacking

In this post we reveal how our marketing team used Growth Hacking to make our client's business rise.