Product Strategy
We help our clients puzzle out their digital health product's specifics based on user & market research.
We'll discover and validate what value we'll deliver to users, patients, and physicians, as well as the technical and legal challenges to address in a healthcare application to prepare the ground for UX/UI design and product development.
The best part? We can either do this in person or virtually!
The process
PRODUCT Discovery process & product strategy
We’ll discover your target audience, value proposition, and legal challenges. We’ll be tackling your problem, business model, target audience, and product market fit. Our team will design an action plan made specifically for your project.
Benchmarking: involves comparing your digital health product against industry standards or competitors. It helps identify strengths, weaknesses, and areas for improvement.
User personas: we'll user personas to represent different user types and their characteristics.
Journey mapping: here, we visualize the user's experience from the initial interaction to the completion of a task. With the user story map we identify pain points, opportunities, and key touchpoints in the user's journey.
User stories: are concise descriptions of a feature or functionality from an end user's perspective. They focus on the "who," "what," and "why" of a particular requirement.
Roadmapping: this step involves planning the product development journey over time, outlining when certain features or milestones will be achieved.
User & stakeholder interviews: This aims to gather qualitative insights, preferences, and feedback about healthcare application development.
TECHNICAL DISCOVERY process & product development strategy
We’ll evaluate feasibility, technical challenges, systems architecture, and integrations. We’ll assess your current stack or research and recommend your project's ideal technologies, third-party providers, and architecture.
Story mapping: this visual representation outlines the proposed technical architecture and design of the solution. Customer journey mapping helps clarify the system's overall structure and components.
Technical challenges validation: here, we'll validate potential technical challenges or risks associated with the proposed solution. We'll assess the technical feasibility and viability of the technical approach for developing healthcare apps.
Build vs Buy: this step evaluates whether to build custom solutions in-house or leverage existing third-party tools, frameworks, or services to achieve the desired functionality.
Technical specifications: we'll create a detailed list of technical specifications that outline the product's features, components, and functionality. These specifications serve as a blueprint for the product development strategy.
Product development estimation: provides a realistic estimate of the time, effort, and resources required to develop the product. This new product development strategy helps in planning the project timeline and managing expectations.
DESIGN DISCOVERY process
We’ll put your users at the center of the design process to build a prototype... and test it!
User flows: in this step, we illustrate the paths a user may take through a product to achieve a specific goal. It helps in understanding the logical sequence of interactions and user navigation.
Wireframes and mockups: provide visual representations of the product's layout and structure. Based on the roadmap planning, wireframes are low-fidelity representations, while mockups are higher-fidelity, showing a more accurate representation of the final design.
Prototyping: it involves creating interactive, clickable models of the product to simulate user interactions. It allows stakeholders to experience the flow and functionality before actual development.
User interviews & Testing: we'll gather direct feedback from potential users to understand their preferences, expectations, and pain points. The process is carried out iteratively, applying A/B testing techniques, ensuring accessibility and an enhanced user experience. It helps in validating design decisions and making user-centric improvements.
How do we do this?
We’ve mastered the art of product strategy, whether it’s in-person or virtually. From hands-on workshops with sticky notes flying to seamless online collaboration, we get straight to the heart of the problem. Our process is sharp, efficient, and tailored to deliver actionable insights—no matter where we work. Flexibility is our superpower.
Why Product Strategy Consulting
Without a solid Product Strategy, projects can be a drift, lacking
direction and purpose. It's like attempting to build a house without
a blueprint — challenging and uncertain.
Product Strategy serves as the crucial roadmap product framework, addressing the core challenges, understanding user needs, and defining a clear action plan.
This strategy document lays a strong foundation for success by
embracing the LEAN mindset and Design Thinking.
We are a healthcare mobile app development company with +5 years of experience, +20 health tech clients, +8 industry awards, +20 trusted digital health partnerships and +50 medical products build. In our healthcare app development services, we combine strategic thinking, technical expertise, and healthcare knowledge to create digital health products that positively impact and save people’s lives.
"Working with Light-it during our discovery process was a great experience. Their team traveled to Philadelphia for an in-person kick-off, which gave us a good head start and got us through the biggest uncertainties. After three intense days, we continued the project through virtual sessions to finish answering questions and refining the outcome. It was a rewarding partnership throughout the entire process!"
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Frequently Asked Questions
Learn everything about us and the way we work
- End-to-End Product Development: including product strategy, UX/UI design, software development, and integrations. You can hire Light-it for the whole process, or just for one of this specific services.
- Staff Augmentation: we can augment your tech team with our talent.
- Emerging Technologies: we can help you discover and implement new technologies like Generative AI and VR to your product.
- 100% personalized. At Light-it, we work as partners, and our goal will be to provide the best service according to your needs.
- Our technology and healthcare expertise will allow us to understand your business and help you make decisions in every aspect of your project, from product, to tech stack, we have you covered!
- Once we have a clear understanding of your needs, we will assemble a team that fits the requirements.
Yes, we can provide reference contacts from previous clients during sales processes.
Yes. We currently work exclusively for the healthcare industry.
Contact us and we’ll refer you to one of our awesome partners.
We’ll set a timeline that fits your requirements. On our end, it can take up to two-weeks to put the team together.
Yes. We’re used to working with startups and know that needs and priorities change. If that happens, let’s talk and see how we can adapt to your new situation.
We can start working on your project at any stage. Whether you are in need of product discovery, UX UI design, or development, we can help you!
Yes. We will likely start with a code review to assess the quality of the code, to then continue building on top of what you have.
Of course! We’ll help you scope the project during the sales process, and the product strategy phase.
- We have a shared slack channel between our team and yours.
- You’ll have access to the Jira board with the progress for each sprint.
- You’re invited to the sprint plannings, reviews, and daily meetings, in case you want to join!
- You’ll have recurring meetings with an account manager.
Our HQ are in Montevideo, Uruguay (UTC-3) and we have an office in Buenos Aires, Argentina (UTC-3). Do you want to visit us in Uruguay? Check out our guide!
We involve Quality Engineers in all of our projects to test and ensure the best quality possible for all use cases. They conduct thorough testing and follow industry best practices to make sure our products work well and provide a great user experience.
Once the development of your software is finished, you’ll have complete ownership of the product.
Yes, we offer maintenance services if required.
Yes. In the contracts you’ll have a set notice-period to cancel the project.
- We work with Time and Materials contracts, meaning we will charge per hour per professional.
- We will estimate the number of hours based on your scope, during the sales process.
- If you need a different type of contract liked fixed price, please feel free to schedule a consultation.
- You can get a quote for your project here.
We’re open to discuss projects from all sizes as long as we trust our client’s mission.
At Light-it, we work with estimated timelines that allow flexibility for adjustments based on evolving needs or potential challenges. If the project progresses faster than expected, we can incorporate additional scope to enhance the initial plan. If it takes longer, we will maintain clear communication with the client to address any issues and collaboratively determine the focus for the next iteration, ensuring transparency and alignment throughout the process.
Our team follows strict HIPAA Guidelines to ensure privacy and security of PHI. Feel free to contact us to receive a copy of our guideline.
Our team is trained in HIPAA Compliance, PIPAA Compliance, SOC2 Compliance, and ISO.
- Yes, we can sign BAAs.
- We work on existing / legacy applications. Usually, we begin with a code audit to evaluate the code’s quality, and plan a development roadmap.
- Yes. Our HIPAA Policy includes guidelines, background checks for all of our employees, trainings, and more. Contact us to learn more.
- We can also adapt our HIPAA Policy and proceses to our clients if needed.
Yes.
Yes! We have partnership programs with third-party providers, products, and agency. Check our partnership site and contact us to collaborate.
Our services
What services do we offer?
- End-to-End Product Development: including product strategy, UX/UI design, software development, and integrations. You can hire Light-it for the whole process, or just for one of this specific services.
- Staff Augmentation: we can augment your tech team with our talent.
- Emerging Technologies: we can help you discover and implement new technologies like Generative AI and VR to your product.
How personalized are your services?
- 100% personalized. At Light-it, we work as partners, and our goal will be to provide the best service according to your needs.
- Our technology and healthcare expertise will allow us to understand your business and help you make decisions in every aspect of your project, from product, to tech stack, we have you covered!
- Once we have a clear understanding of your needs, we will assemble a team that fits the requirements.
Can you provide references?
- Yes, we can provide reference contacts from previous clients during sales processes.
Do you just work in the healthcare industry?
- Yes. We currently work exclusively for the healthcare industry.
I have a project from another industry, can I contact you anyway?
- Contact us and we’ll refer you to one of our awesome partners.
Starting a project
How soon can Light-it start my project?
- We’ll set a timeline that fits your requirements. On our end, it can take up to two-weeks to put the team together.
Can we adjust the initial plan if my preferences (budget, time, features, etc.) change?
- Yes. We’re used to working with startups and know that needs and priorities change. If that happens, let’s talk and see how we can adapt to your new situation.
Do I have to buy the whole service from zero to launch, or can you start working on a project at any stage?
- We can start working on your project at any stage. Whether you are in need of product discovery, UX UI design, or development, we can help you!
I have already built my product with another vendor, but want to continue building it with you. Can you do it?
- Yes. We will likely start with a code review to assess the quality of the code, to then continue building on top of what you have.
Can you assist with defining the scope and requirements of my project?
- Of course! We’ll help you scope the project during the sales process, and the product strategy phase.
During the project
How do I know what the team is working on?
- We have a shared slack channel between our team and yours.
- You’ll have access to the Jira board with the progress for each sprint.
- You’re invited to the sprint plannings, reviews, and daily meetings, in case you want to join!
- You’ll have recurring meetings with an account manager.
Where is Light-it’s development team located? Who are they?
- Our HQ are in Montevideo, Uruguay (UTC-3) and we have an office in Buenos Aires, Argentina (UTC-3). Do you want to visit us in Uruguay? Check out our guide!
How do you ensure the quality of the deliverables?
- We involve Quality Engineers in all of our projects to test and ensure the best quality possible for all use cases. They conduct thorough testing and follow industry best practices to make sure our products work well and provide a great user experience.
After the project
Who will be the software code's final owner once the project is finished?
- Once the development of your software is finished, you’ll have complete ownership of the product.
Do you offer maintenance services after the product is released?
- Yes, we offer maintenance services if required.
What happens if I don't want to continue the partnership? Can I cancel later on?
- Yes. In the contracts you’ll have a set notice-period to cancel the project.
Finances & timeline
How do you define the price for my project?
- We work with Time and Materials contracts, meaning we will charge per hour per professional.
- We will estimate the number of hours based on your scope, during the sales process.
- If you need a different type of contract liked fixed price, please feel free to schedule a consultation.
- You can get a quote for your project here.
What is your minimum project size?
- We’re open to discuss projects from all sizes as long as we trust our client’s mission.
What happens if the scope isn't completed within the estimated timeframe, either finishing it before or after the expected deadline?
- At Light-it, we work with estimated timelines that allow flexibility for adjustments based on evolving needs or potential challenges. If the project progresses faster than expected, we can incorporate additional scope to enhance the initial plan. If it takes longer, we will maintain clear communication with the client to address any issues and collaboratively determine the focus for the next iteration, ensuring transparency and alignment throughout the process.
Legal
How do you assure digital health products' privacy, security and risk management?
- Our team follows strict HIPAA Guidelines to ensure privacy and security of PHI. Feel free to contact us to receive a copy of our guideline.
What legal and medical-legal compliance do you follow?
- Our team is trained in HIPAA Compliance, PIPAA Compliance, SOC2 Compliance, and ISO.
Do you sign BAAs?
- Yes, we can sign BAAs.
- We work on existing / legacy applications. Usually, we begin with a code audit to evaluate the code’s quality, and plan a development roadmap.
Do you have a HIPAA Policy in place?
- Yes. Our HIPAA Policy includes guidelines, background checks for all of our employees, trainings, and more. Contact us to learn more.
- We can also adapt our HIPAA Policy and proceses to our clients if needed.
Can Light-it sign my NDA instead of your standard NDA?
- Yes.
Collaborations
Do you collaborate with other technology or healthcare companies?
- Yes! We have partnership programs with third-party providers, products, and agency. Check our partnership site and contact us to collaborate.
