Product Strategy

We help our clients puzzle out their digital health product's specifics based on user & market research.

We'll discover and validate what value we'll deliver to users, patients, and physicians, as well as the technical and legal challenges to address in a healthcare application to prepare the ground for the UX/UI design and product development.

FULL CYCLE PRODUCT STRATEGY

The process

PRODUCT Discovery

We’ll discover your target audience, value proposition, and legal challenges. We’ll be tackling your problem, business model, target audience, and market. Our team will design an action plan made specifically for your project.

Benchmarking: involves comparing your digital health product against industry standards or competitors. It helps identify strengths, weaknesses, and areas for improvement.

User personas: we'll user personas to represent different user types and their characteristics.

Journey mapping: here we visualize the user's experience from the initial interaction to the completion of a task. It identifies pain points, opportunities, and key touchpoints in the user's journey.

User stories: are concise descriptions of a feature or functionality from an end user's perspective. They focus on the "who," "what," and "why" of a particular requirement.

Roadmapping: this step involves planning the development journey over time, outlining when certain features or milestones will be achieved.

User & stakeholder interviews: Its aim is to gather qualitative insights, preferences, and feedback about the product

TECHNICAL DISCOVERY

We’ll evaluate feasibility, technical challenges, systems architecture, and integrations. We’ll assess your current stack, or  research, and recommend the ideal technologies, third-party providers, and architecture for your project. 

Solution map: this is a visual representation that outlines the proposed technical architecture and design of the solution. It helps in clarifying the overall structure and components of the system.

Technical challenges validation: here we'll validate potential technical challenges or risks associated with the proposed solution. We'll asses the feasibility and viability of the technical approach.

Build vs Buy: this step evaluates whether to build custom solutions in-house or leverage existing third-party tools, frameworks, or services to achieve the desired functionality.

Technical specifications: we'll create a detailed list of technical specifications that outline the features, components, and functionality of the product. These specifications serve as a blueprint for development.

Product development estimation: provides a realistic estimate of the time, effort, and resources required to develop the product. This helps in planning the project timeline and managing expectations.

DESIGN DISCOVERY

We’ll put your users at the center of the design process to build a prototype...
and test it!

User flows: in this step, we illustrate the paths a user may take through a product to achieve a specific goal. It helps in understanding the logical sequence of interactions and user navigation.

Wireframes and mockups: they provide visual representations of the product's layout and structure. Wireframes are low-fidelity representations, while mockups are higher-fidelity, showing a more accurate representation of the final design.

Prototyping: it involves creating interactive, clickable models of the product to simulate user interactions. It allows stakeholders to experience the flow and functionality before actual development.

User interviews & Testing: we'll gather direct feedback from potential users to understand their preferences, expectations, and pain points. The process is carried out iteratively, applying A/B testing techniques, ensuring accessibility and an enhanced user experience. It helps in validating design decisions and making user-centric improvements.

decorative green line
Our methodology

Why Product Strategy

Without a solid Product Strategy, projects can be a drift, lacking
direction and purpose. It's like  attempting to build a house without
a blueprint — challenging and uncertain.

Product Strategy serves as the crucial roadmap, addressing the core challenges, understanding user needs, and defining a clear action plan.
This  initial stage lays a strong foundation for success by 
embracing the LEAN mindset and Design Thinking.

A group of 6 people having a meeting in Light-it's office, there’s a TV displaying other 5 people are connected through a video call

Check out our projects

Mavida Health
HealthLoft
Therapy Lab
therapy lab logo
EO Care
Tinnitus-doc
tinnitus doc logo
CuraScribe
curascribe logo
Urotrainer
Urotrainer logo
VIZO Glasses
VIZO Glasses logo
Script Innovation
script innovation logo
Wellframe
Wellframe logo
Composure
composure logo
Zebra Telehealth
zebra telehealth logo
Felix
Felix logo

Want to see your project here?

Let's do it!

Frequently Asked
Questions

Learn everything about us and the way we work

FAQ Hero page
What services do you offer?
  • End-to-End Product Development: including product strategy, UX/UI design, software development, and integrations. You can hire Light-it for the whole process, or just for one of this specific services.
  • Staff Augmentation: we can augment your tech team with our talent.
  • Emerging Technologies: we can help you discover and implement new technologies like Generative AI and VR to your product. 
How personalized are your services?
  • 100% personalized. At Light-it, we work as partners, and our goal will be to provide the best service according to your needs.
  • Our technology and healthcare expertise will allow us to understand your business and help you make decisions in every aspect of your project, from product, to tech stack, we have you covered!
  • Once we have a clear understanding of your needs, we will assemble a team that fits the requirements.
Can you provide references?

Yes, we can provide reference contacts from previous clients during sales processes.

Do you just work in the healthcare industry?

Yes. We currently work exclusively for the healthcare industry. 

I have a project from another industry, can I contact you anyway?

Contact us and we’ll refer you to one of our awesome partners.

How soon can Light-it start my project?

We’ll set a timeline that fits your requirements. On our end, it can take up to  two-weeks to put the team together.

Can we adjust the initial plan if my preferences (budget, time, features, etc.) change?

Yes. We’re used to working with startups and know that needs and priorities change. If that happens, let’s talk and see how we can adapt to your new situation.

Do I have to buy the whole service from zero to launch, or can you start working on a project at any stage?  

We can start working on your project at any stage. Whether you are in need of product discovery,  UX UI design, or development, we can help you!

I have already built my product with another vendor, but want to continue building it with you. Can you do it?

Yes. We will likely start with a code review to assess the quality of the code, to then continue building on top of what you have.

Can you assist with defining the scope and requirements of my project?

Of course! We’ll help you scope the project during the sales process, and the product strategy phase.

How do I know what the team is working on?
  • We have a shared slack channel between our team and yours.
  • You’ll have access to the Jira board with the progress for each sprint.
  • You’re invited to the sprint plannings, reviews, and daily meetings, in case you want to join!
  • You’ll have recurring meetings with an account manager.
Where is Light-it’s development team located? Who are they?

Our HQ are in Montevideo, Uruguay (UTC-3) and we have an office in Buenos Aires, Argentina (UTC-3). Do you want to visit us in Uruguay? Check out our guide!

How do you ensure the quality of the deliverables?

We involve Quality Engineers in all of our projects to test and ensure the best quality possible for all use cases. They conduct thorough testing and follow industry best practices to make sure our products work well and provide a great user experience. 

Who will be the software code's final owner once the project is finished?

Once the development of your software is finished, you’ll have complete ownership of the product.

Do you offer maintenance services after the product is released?

Yes, we offer maintenance services if required.

What happens if I don't want to continue the partnership? Can I cancel later on?

Yes. In the contracts you’ll have a set notice-period to cancel the project.

How do you define the price for my project?
  • We work with Time and Materials contracts, meaning we will charge per hour per professional. 
  • We will estimate the number of hours based on your scope, during the sales process.
  • If you need a different type of contract liked fixed price, please feel free to schedule a consultation. 
  • You can get a quote for your project here.
What is your minimum project size? 

We’re open to discuss projects from all sizes as long as we trust our client’s mission.

What happens if the scope isn't completed within the estimated timeframe, either finishing it before or after the expected deadline?

At Light-it, we work with estimated timelines that allow flexibility for adjustments based on evolving needs or potential challenges. If the project progresses faster than expected, we can incorporate additional scope to enhance the initial plan. If it takes longer, we will maintain clear communication with the client to address any issues and collaboratively determine the focus for the next iteration, ensuring transparency and alignment throughout the process.

How do you assure digital health products' privacy, security and risk management?

Our team follows strict HIPAA Guidelines to ensure privacy and security of PHI. Feel free to contact us to receive a copy of our guideline.

What legal and medical-legal compliance do you follow? 

Our team is trained in HIPAA Compliance, PIPAA Compliance, SOC2 Compliance, and ISO.

Do you sign BAAs?
  • Yes, we can sign BAAs.
  • We work on existing / legacy applications. Usually, we begin with a code audit to evaluate the code’s quality, and plan a development roadmap.
Do you have a HIPAA Policy in place?
  • Yes. Our HIPAA Policy includes guidelines, background checks for all of our employees, trainings, and more. Contact us to learn more.
  • We can also adapt our HIPAA Policy and proceses to our clients if needed.
Can Light-it sign my NDA instead of your standard NDA? 

Yes.

Do you collaborate with other technology or healthcare companies?

Yes! We have partnership programs with third-party providers, products, and agency. Check our partnership site and contact us to collaborate.

Our services

What services do we offer?
  • End-to-End Product Development: including product strategy, UX/UI design, software development, and integrations. You can hire Light-it for the whole process, or just for one of this specific services.
  • Staff Augmentation: we can augment your tech team with our talent.
  • Emerging Technologies: we can help you discover and implement new technologies like Generative AI and VR to your product. 
How personalized are your services?
  • 100% personalized. At Light-it, we work as partners, and our goal will be to provide the best service according to your needs.
  • Our technology and healthcare expertise will allow us to understand your business and help you make decisions in every aspect of your project, from product, to tech stack, we have you covered!
  • Once we have a clear understanding of your needs, we will assemble a team that fits the requirements.
Can you provide references?
  • Yes, we can provide reference contacts from previous clients during sales processes.
Do you just work in the healthcare industry?
  • Yes. We currently work exclusively for the healthcare industry. 
I have a project from another industry, can I contact you anyway?
  • Contact us and we’ll refer you to one of our awesome partners.

Starting a project

How soon can Light-it start my project?
  • We’ll set a timeline that fits your requirements. On our end, it can take up to  two-weeks to put the team together.
Can we adjust the initial plan if my preferences (budget, time, features, etc.) change?
  • Yes. We’re used to working with startups and know that needs and priorities change. If that happens, let’s talk and see how we can adapt to your new situation.
Do I have to buy the whole service from zero to launch, or can you start working on a project at any stage?  
  • We can start working on your project at any stage. Whether you are in need of product discovery,  UX UI design, or development, we can help you!
I have already built my product with another vendor, but want to continue building it with you. Can you do it?
  • Yes. We will likely start with a code review to assess the quality of the code, to then continue building on top of what you have.
Can you assist with defining the scope and requirements of my project?
  • Of course! We’ll help you scope the project during the sales process, and the product strategy phase.

During the project

How do I know what the team is working on?
  • We have a shared slack channel between our team and yours.
  • You’ll have access to the Jira board with the progress for each sprint.
  • You’re invited to the sprint plannings, reviews, and daily meetings, in case you want to join!
  • You’ll have recurring meetings with an account manager.
Where is Light-it’s development team located? Who are they?
  • Our HQ are in Montevideo, Uruguay (UTC-3) and we have an office in Buenos Aires, Argentina (UTC-3). Do you want to visit us in Uruguay? Check out our guide!
How do you ensure the quality of the deliverables?
  • We involve Quality Engineers in all of our projects to test and ensure the best quality possible for all use cases. They conduct thorough testing and follow industry best practices to make sure our products work well and provide a great user experience. 

After the project

Who will be the software code's final owner once the project is finished?
  • Once the development of your software is finished, you’ll have complete ownership of the product.
Do you offer maintenance services after the product is released?
  • Yes, we offer maintenance services if required.
What happens if I don't want to continue the partnership? Can I cancel later on?
  • Yes. In the contracts you’ll have a set notice-period to cancel the project.

Finances & timeline

How do you define the price for my project?
  • We work with Time and Materials contracts, meaning we will charge per hour per professional. 
  • We will estimate the number of hours based on your scope, during the sales process.
  • If you need a different type of contract liked fixed price, please feel free to schedule a consultation. 
  • You can get a quote for your project here.
What is your minimum project size? 
  • We’re open to discuss projects from all sizes as long as we trust our client’s mission.
What happens if the scope isn't completed within the estimated timeframe, either finishing it before or after the expected deadline?
  • At Light-it, we work with estimated timelines that allow flexibility for adjustments based on evolving needs or potential challenges. If the project progresses faster than expected, we can incorporate additional scope to enhance the initial plan. If it takes longer, we will maintain clear communication with the client to address any issues and collaboratively determine the focus for the next iteration, ensuring transparency and alignment throughout the process.

Legal

How do you assure digital health products' privacy, security and risk management?
  • Our team follows strict HIPAA Guidelines to ensure privacy and security of PHI. Feel free to contact us to receive a copy of our guideline.
What legal and medical-legal compliance do you follow? 
  • Our team is trained in HIPAA Compliance, PIPAA Compliance, SOC2 Compliance, and ISO.
Do you sign BAAs?
  • Yes, we can sign BAAs.
  • We work on existing / legacy applications. Usually, we begin with a code audit to evaluate the code’s quality, and plan a development roadmap.
Do you have a HIPAA Policy in place?
  • Yes. Our HIPAA Policy includes guidelines, background checks for all of our employees, trainings, and more. Contact us to learn more.
  • We can also adapt our HIPAA Policy and proceses to our clients if needed.
Can Light-it sign my NDA instead of your standard NDA? 
  • Yes.

Collaborations

Do you collaborate with other technology or healthcare companies?
  • Yes! We have partnership programs with third-party providers, products, and agency. Check our partnership site and contact us to collaborate.
LET’S INNOVATE TOGETHER
Two web developers share a screenshot showing code for a digital health product

Get in touch

We are one message away from making an impact together.

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