A digital mental health platform for all stages of parenthood

Telehealth
Health Data & Analytics
Patient Engagement
mavida health app maternal mental health app
COMPANY PROFILE
Industry
Women’s Health.
Mental Health.
Size
$3.5M raised
Web
mavidahealth.com
HQ
Los Angeles, CA.
4.7
out of 5 stars on the App Store, rated by women in their most vulnerable moments.

About the client

Mavida Health is a comprehensive digital mental health platform offering specialized women’s mental health support, including therapy, medication management, and resources to support women and families throughout every stage of the fertility and maternity journey.

The Challenge

Mavida leads a mission to transform perinatal mental health care. Recognizing a significant gap in postpartum support, it offers a platform that assists mothers through every stage of maternity, providing personalized therapy, resources, community, and medication management.

The Solution

~25%

of women of childbearing age experience a mental health disorder
Strategy
Development
Interoperability
Your answers have been sent to your care team so so they can continue to support you on your journey.
Mavida product screens
Mavida product screens

The process & workflow

1. Product 
discovery

This 1-month phase featured weekly brainstorming sessions where we explored users’ challenges and pain points, ensuring the product focused on meeting parental needs and fitted market demands.

2. Product Strategy 
& MVP Definition

We crafted a clear, actionable plan for Mavida Health's MVP, born from Mavida Health's clinical vision and Light-it's technical expertise.

3. UX/UI design

We developed the solution's UX/UI design. Wireframes set the blueprint, mockups showcase the look and feel, and prototypes let Mavida's team experience the interaction with the solution.

4. Development & QA

The prototypes were handed to the software development team to turn them into fully functional products. Since the MVP went into production, we have continued collaborating with Mavida to improve the product efficiency and UX.

mavida health app mobile mental health

The first challenge:
A bold MVP

The MVP goals were ambitious, requiring a robust scope and rapid time-to-market. To meet these challenges, our team had to prioritize strategically and make creative decisions along the way to ensure success.

Our team can help you build a hippa-compliant MVP very fast.

Contact us

Patient intake and onboarding

Mavida’s experience kicks-off with a personalized questionnaire, accessible through their website. This ensures a smooth patient intake and onboarding.

Patients' responses will generate a personalized experience for each user, with tailored content and care, based on their individual situation, health, and context.

mavida health telehealth services

All-in-one patient mobile app for  improved patient engagement

We designed a patient portal that combines telehealth, virtual therapy, medication management, mental health assessments, mood tracking, patient education, and secure messaging in one smooth experience. Designed to improve patient engagement, treatment adherence, and care coordination, Mavida empowers patients with personalized care plans while giving clinicians real-time insights to provide proactive, data-driven mental health care. The result is a connected, patient-centered solution that improves outcomes through continuous support and evidence-based digital care.
Mavida telehealth app showing appointment scheduling and therapy session management
Telehealth caipabilities
The telemedicine feature allows patients to schedule, manage, and carry out individual, couples & group therapy sessions with mental health experts. Through the app, clinicians can also prescribe medications.
Mavida remote patient monitoring screen syncing health data from Apple Health
REMOTE PATIENT MONITORING
Users can sync their health data from Apple Health to track key metrics such as sleep and physical activity, making it easier to monitor progress and stay on track with their treatment plan.
Mavida tailored content feed with personalized parenting and maternal health resources
tailored content
The app includes an educational library of learnings from the team’s clinicians & researchers, including guided meditations, live Q&As with specialists, skill-building activities, and support on various parenting issues according to their needs.
Mavida peer support hub showing group messages and expert-moderated community forums
Peer & expert support hub
The group features curated, expert-moderated forums, where users pose their problems, challenges, thoughts, and maternal mental health concerns. All interactions are moderated by a clinician specialized in mental reproductive health.
Mavida patient assessment screen with visit preparation tasks and activity tracking
Patient Assessments & Visit Preparation
Patients complete assessments and care activities before each visit, giving clinicians better clinical context. They also receive personalized reminders and real-time notifications to improve engagement and adherence.
Mavida personalized chat interface between patient and clinical care team
Personalized guidance and communication
Users can also hold 1:1 chats with Mavida's clinical team to ask questions and receive guidance.
MPL daily tracker screen with 5 of 12 metrics completed, prompting the patient to log sleep, mood and energy, symptoms, significant events, and medication changes
Each patient can track every health metric that matters without relying on paper and manual intake.
MPL patient data screen showing weekly trend charts for ketones and mood/energy across cardiometabolic and mental health categories, with toggleable metrics
Labs and clinical documents can be uploaded in one place. The app processes information and stores it in a way the clinician and patients can monitor changes through time.
MPL patient app showing daily tracking of movement, meals, and alcohol intake, with connected wearable devices including Keto Mojo, Withings, and Apple Health syncing automatically
Wearables can be synced for continuous health monitoring in a very simple way. This reduces errors when uploading data allowing for more reliable care.
MPL patient app messaging screen with direct chat to care team members and a weekly schedule of upcoming clinical assessments including the Yale-Brown and EMA scales
Built-in messaging keeps patients connected with their care team and upcoming appointments maximising adherence to the treatment and study retention
MPL patient app lab upload screen showing a PDF and photo upload flow for medical records, with a confirmation state showing labs successfully shared with the care team
Patinets can upload their lab results in various formats allowing the clinician to have updated important information for care in a centralized compliant platform.
MPL patient My Care screen displaying a tailored treatment plan with assigned nutrition handouts, low carb and keto frameworks, and structured programs with a treatment overview document
Every patient can access their tailored care plan and visualize their treatment and possible changes within one tap.

An all in one mental health care management platform

The clinician dashboard gives healthcare providers a centralized view of patient progress, treatment plans, assessments, and care activities in one secure platform. Clinicians can monitor prescriptions, track treatment adherence, and review patient outcomes in real time, while risk scores and longitudinal health insights help prioritize high-risk patients and optimize follow-up care. Clear care ownership and integrated care coordination tools enable multidisciplinary teams to collaborate more effectively, improving clinical workflows, patient engagement, and behavioral health outcomes.
Mavida Health clinician dashboard with full patient list showing appointments, providers, and mental health metrics
Mavida patient risk score visualization with depression tracking and individual assessment data
Risk-based patient insights
Clinicians receive patient risk scores based on completed assessments, appointments, and care activities, enabling faster, more accurate triage. They can visualize data for individuals and deep dive into their results if needed.
Mavida patient management panel showing care ownership and primary provider assignments
Care team coordination
The platform provides clear care ownership and role-based patient assignments, ensuring every member of the care team knows their responsibilities.
Mavida high-risk patient dashboard with real-time depression, anxiety, and sleep level indicators
Multiple Patient Risk Identification
By identifying high-risk patients in real time, care teams can prioritize follow-ups, respond to urgent needs more quickly, and deliver proactive, data-driven behavioral health care.

Digital care delivery

The telemedicine feature allows patients to schedule, manage, and carry out individual, couples & group therapy sessions with mental health experts. Through the app, clinicians can also prescribe medications.

mavida health telehealth services

Educational content and resources

The app includes an educational library of learnings from the team’s clinicians & researchers, including guided meditations, live Q&As with specialists, skill-building activities, and support on various parenting issues.

mavida health resoruces

Peer & expert support hub

A community that provides connection and support through curated, expert-moderated forums, where users pose their problems, challenges, thoughts, and maternal mental health concerns. All interactions are moderated by a clinician specialized in mental reproductive health.

mavida health support community
mavida health app mobile mental health

Mavida Support Chat

Users can also hold 1:1 chats with Mavida's clinical team to ask questions and receive guidance.

About working with us

Testimonials
A green line.A green line.

Tech Stack & Integrations

react logo
laravel logo
aws logo
healthie logo
mixpanel
A green line.

Why it matters

At Mavida, Dr. Sarah Oreck, MD, MS (co-founder and CEO), and Emma Sugerman (co-founder and COO) spearhead a mission to revolutionize perinatal mental health care. Upon recognizing a significant gap in support, especially during the often-neglected postpartum phase, they embarked on a journey for change. Their purpose was to create a platform that supports moms at every stage of maternity, offering everything from individualized therapy to content, community, and medication management.

woman kissing her newborn baby

Let’s dive deeper into the solution:

EVIDENCE-BASED HEALTH TREATMENTS

  • Physician-led perinatal mental health care via a virtual platform providing scalable, evidence-based health treatments. Users and certified professionals can carry out appointments through its telemedicine functionality.

COMMUNITY

  • A community that provides connection and support through curated, expert-moderated forums. It is a forum where users pose their problems, challenges, thoughts, and concerns; members of the Mavida community can interact in the various conversations while all interactions are moderated by a clinician specialized in mental reproductive health.

CLINICAL-REVIEWED RESOURCES

  • Content and educational resources about the fertility journey, pregnancy, and mental health from experts and peers. These clinical-reviewed resources go from guided meditations and posture exercise videos to technical readings.

CUSTOm-designed tools

  • Interactive activities and pre-appointment forms: From daily exercises to help users stay on track, pre-appointment forms to ensure you get the most out of your sessions, to mood trackers. These tools were custom-designed to address the specific challenges Mavida’s community undergoes in its motherhood journey.

“Working with Light-it has been a phenomenal experience - from the start, they helped envision 
how our care platform and experience should look and feel, and brought it to life with precision and expertise. We are so grateful to have them as a partner!”

Emma Sugerman
Co-Founder & CEO
emma sugerman coo and cofounder at mavida
Your Vision. Our Execution.
Two web developers share a screenshot showing code for a digital health product

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