Josefina Ruiz

Boost Conversions with Behavioral Science. P1: Scarcity

In this collection, I'll share some behavioral science insights that might help boost your conversions and improve UX. In this post: Scarcity

MVP

Web App vs Mobile App: Which Should I Build?

Mobile Apps vs. Web Apps battle is on! Which one is better for your MVP? What factors should you consider when deciding? What about costs and time? The answer to all of these questions and more here!

Google is Installing a 100-Million-Dollar Data Center in Uruguay

What about Google's 14th Data Center? Why is Google interested in working in Uruguay?

UX/UI Design

What's Design Thinking and Why's Everyone Talking About it?

The clear & simple explanation of what Design Thinking is you needed.

Outsourcing

How's Uruguay Beating COVID-19 and What's the Digital Face Mask.

¿What's Uruguay's secret to being one of the 46 countries that are beating COVID-19? Learn about how the country confronted Coronavirus and the innovative app they developed in collaboration with Google and Apple.

UX/UI Design

What's the UX Honeycomb?

Discover what factors influence the UX and how designers should balance them to create successful products.

Tech Guides

UX Writing is Like Air Conditioner

People only read 20% of the words on a screen on an average visit. Discover how to make the most of your 20% with these UX Writing tips.

Experience

Our Initiative to Fight Coronavirus

Learn about how we collaborated with our community by creating a marketplace that helps local businesses survive the COVID-19 economical crisis.

Experience

Is the Software Industry Immune to Coronavirus?

The software industry has some undeniable advantages and backup confronted with the Coronavirus crisis. But is it immune to it?

Experience

How to Work from Home and not Die Trying

Tips to stay productive (and healthy) while working from home. Stay home to fight against coronavirus!

Tech Guides

How to Create a Successful Digital Product Part 3: Using Data to Improve the UX

Discover how we collected and analyzed data in order to improve our user experience.

Tech Guides

How to Create a Successful Digital Product Part 2: Acquiring Users

After validating and understanding the users, the next step is acquiring users. Learn about the SEO, SEM and other creative strategies we used!

Tech Guides

How to Create a Successful Digital Product Part 1: Understanding the User

After validating your product and before starting the development stage, it's fundamental to investigate to understand your users. Here are some tips you should take note of!

Prototyping

How to Create a Successful Digital Product Part 0: Validating the Product

Want to learn how to create a successful digital product? the first step before anything is validating your product. Read this post to learn about validation.

Tech Guides

How to Identify the Level of Seniority of a Developer

What's the Difference Between Junior, Mid-Level and Senior Developers?

Experience

Punta Tech Conference Review

Punta Tech Conference: From Virgin Galactic's Commercial Director to one of the most promising Behavioral Economist of the time.

Experience

Light-it's Evolution & 2019 Highlights

If January's Light-it saw what Light-it is now, only 12 months later, it wouldn't believe his eyes. This last year has been crazy for our company, luckily in a good way. We can't deny we've passed through an intense but rich process of evolution that came faster than what we thought.

Testing

Instagram is Removing the Number of Likes

Instagram is removing the number of likes from the feed. Find out the reasons why and how they are validating this approach.

Step-by-Step

How to Plan a Conference / Talk

A small guide on how to plan a successful workshop. Recommendations and tips on what you should consider.

Step-by-Step

I Have An App Idea - Where Do I Start?

Do you have a great app idea but have no idea about what to do next? Here's a beginners guide to make your idea a real and money making app.

Outsourcing

Uruguay: Who We Are & our Secret Power Drink

You already read our last post about all the advantages of outsourcing to Uruguay. In this post, learn a little bit more about our culture and some fun facts about the country.

Josefina Ruiz is Light-it's Head of Growth. She leads the Marketing & Sales strategies, and guides innovators keen to develop digital health products.

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