The Product Strategy is a set of actions that allows the team to understand and validate which is the right product to build. It consists of two main parts, product discovery and technical discovery. The result is the determination of the business model, target audience, MVP specifics and high-level diagram.
Product Discovery is the process of figuring out what is the right product to build to reduce uncertainty around your business idea or product, and the final deliverable is a fully understood USP and the MVP specifications. We’ll be tackling your problem, business model, target audience and market. Our team will design an action plan made specifically for your product discovery.
We evaluate the feasibility and main technical challenges of your product to determine the technical blueprints of the project. The result is a complete analysis of the pain points with strategies to overcome them and the high-level diagram of the architecture of your system.
We’ll work in building the preliminary version of your product’s design, putting the users at the center of the design process. We’ll focus our strategy on truly emphasizing with the users and start designing a product that solves their problems in an intuitive and friendly way.
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